EVERYDAY
FINANCE
FOR
EVERYBODY

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raison d'être

The Reasons We Exist

Every venture worth its salt needs to either fulfill a market demand or fix an inefficiency. This becomes their reason for existence, their purpose, their Raison d’être!

EveryFin exists for 5 reasons. And they are…

TO MAKE FINANCE

MORE INTELLIGIBLE

Finance is inherently simple. Our imagination on the other hand is not. Much of 21st century finance is a consequence of hundreds of years of human imagination and financial engineering. We agree when Mihir Desai says, “Finance has become more specialised, less easily understood, and more divorced from people’s lives“. But the dawn of intelligible finance is here.

WE WILL SIMPLIFY IT!

TO PROVIDE GOOD

WEALTH MANAGEMENT ADVICE

Wealth management tips are available in plenty. Operators and traders are raining bad advice at retail investors. Good advice on the other hand is a bit scarce. But good advice at the wrong time is just as damaging as bad advice at any time. Confused yet?

Don’t worry.

WE WILL HAVE you covered!

TO EXPLORE THE

SOCIO-POLITICAL ASPECTS OF FINANCE

Numbers and financial metrics are just the outcome of a series of choices and decisions. And in turn, these decisions are made by average human beings like us – at large corporations, governments, rating agencies, you name it. Human beings by nature are socio-political animals. Why then should financial analysis be restricted to numbers only?

WE WILL explore the beyond!

TO MAKE FINANCE

MORE HONEST

Have you heard about the honesty scale? We can’t blame you if you haven’t because we just made it up. The image of the financial profession has suffered a big blow in the last few decades. On this scale here, we think it is struggling to move past level 2 (deception). But with far more vigilant pairs of eyes like ours scrutinising every little detail, the sun is setting on dishonest actions in the financial world.

WE WILL make it more honest!

TO DO IT ALL WITH A

SENSE OF HUMOUR

If you have wondered why reading equity research reports is often a drag – then you, my friend, are not alone. Check out this epic scene from The Wolf of Wall Street where Jordan (played by DiCaprio) receives the coldest possible welcome on his first day at work. The profession of finance has almost entirely lost its sense of humour. And if the capitalists are seen smiling, the US congress decides it is time to grill them. But when looked at through a more pragmatic lens, finance is not nearly as cold or dull.

WE WILL make you smile!

What will you write about, You Ask?

Personal Finance

Wealth building starts with effectively managing your personal finances - planning, saving, investing and letting it grow. More importantly, spending it when the time comes.

Equity Research

We intend to spend a lot of time looking at businesses in India and elsewhere to join the race in finding the next Apple or Asian paints. We will tell you when we find it.

Asset Allocation

What do most DIY investors struggle with? Too much gold & real estate in their portfolio. We will review literature on asset allocation and portfolio management.

Macros

Nobody likes missing out on the biggest macro-economic financial stories. From accounting frauds to monetary policy meeting notes, we will give you a perspective.

Micros - Everyday Finance

How does mandi system work? What is the unit economics for a kirana shop? Not ground breaking science, but these micro-economics help with intuition building.

EveryFin Thing in Finance

All
pun
intended.